What laws are associated with Email Marketing?
The CAN-SPAM Act, is a law that sets rules for commercial email distribution. The Federal Trade Commission has laid out specific guidelines to be followed when sending out commercial emails, so businesses know how to comply with the law in regards to email distribution. They also help enforce the CAN-SPAM Act.
When performing an email marketing campaign, make sure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules HERE. CAN-SPAM compliance includes:
- Create an unsubscribe link or button in your email.
- Include your companies actual street address within your email.
- Make sure you have a ‘From’ email address that accurately reflects your business, and not a reply email that seems spammy like: firstname.lastname@example.org
- Most importantly, remember to remove any recipients who request to be unsubscribed – right away!
Don’t mislead your email recipiants
Additionally the FTC asks that you be honest in your emails. Do not use deceiving techniques or try and mislead your email prospects. Don’t falsify or mislead in your subject line, in your header or in the entire copy of your email.
Identify your email as an “advertisemant”
The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.